Did it work?

What happened after you acted on a recommendation.

When you accept a recommendation from the Nerd, the clock starts that day. If the dashboard can see you did it (a campaign set up, a rota written, a target set), it counts as done. If it cannot tell, it asks you once with a single tap, and nothing counts towards your total until you confirm.

About four weeks later it measures what the venue took since then against what it would normally have taken. You get a plain verdict (worked, no clear effect, or went the wrong way), an estimate of the revenue and gross profit added, and a running total of the value delivered.

Did something on your own, like a price change? You can add it yourself and have it measured the same way.